IKEA is officially set to unveil their 2015 catalog on July 24th, but we have gotten our hands on an early copy and thought it was just too good not to share! The really different thing about this year's catalog is IKEA's focus on the bedroom and bathroom. In fact in the catalog these two spaces are covered before the living, dining and kitchen. Why the bedroom and bathroom? Because IKEA believes these are the places where we begin and end our days. "Everyone goes to sleep and wakes up, but everything in between those moments is very personal. We all have individual needs when it comes to our morning and evening routines," says Patty Lobell, Sales Manager, IKEA U.S.
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Storage is also an issue in the bedroom, but for different reasons. Although it is the place for relaxing, it is also our own personal territory, where adults can keep things that they don’t want the kids to have access to, and a place that a kid can call his or her own.
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Bedding is frequently shown as different on each side of the bed, emphasizing the identity of each individual while showing how well IKEA's textiles coordinate with each other.
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Consumers have expressed a need for more space and storage in bathrooms. The bathroom is most often a shared space, and in many homes, it was not originally built to accommodate more than one person at a time comfortably. We also use a lot more toiletries than we used to, so IKEA has addressed this with solutions that clear the clutter and create a relaxing, spa-like atmosphere.
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Only one room seems to have been a bit less addressed than we would like to see, as is the usual case with IKEA, and that’s the home office… because that’s where one writes design articles!